Every fan knows the logo of the sports team they support. A unique logo for a sports program is one of the key things that contribute to distinguishing your team from other teams. However, the logo of your sports team is more than just a visual brand identity for your team. It promotes the motto and the values of your team.
Need for a Unique Logo
Sports teams and tournaments do not spend a sizeable amount of money on their logos unreasonably. When it comes to branding and securing revenue, subsequently logo is a factor that can make a difference. How? Humans can analyze images to get a meaningful concept out of it. The more unique the visual features of a logo are, the more likely the public will remember it.
Also, logos are important for sports sponsorship. Here’s why?
- Nowadays sporting events are not only telecast on television channels. Also, the images and video clips of such events are shared on several social media platforms. This is an excellent opportunity to target a large range of audiences. Regardless of the method, your logo will reach too many.
- A unique logo that fans remember has a significant role in enabling your team to set the benchmark for other competitors.
Need for Mascot Logos
Mascot logos are common in all sports programs. Some brands like NFL teams have long-term connections with mascots.
- Firstly, a unique mascot logo design for a sports team reflects its marketing effort. Secondly, it has a lot of attention and recognition for the team. An effectual mascot can contribute to expanding the target base of the team.
- Mascot logos not only bring you the opportunity to create a visual rapport with your consumers but also can be used in spreading awareness. For instance, the countries that host sports events like the FIFA World Cup or Olympic Games often use organic or animal-themed mascot which satisfies generous environmental causes.
The task of logo design for a sports team, however, demands loads of research and genuine effort, especially if graphic design is not your field of expertise. That’s why the authorities of a team hire a professional to design a logo that makes the team stand out from the competitors and ofttimes they are provided with a plagiarized logo.
Yes, there are genuine and trustworthy programs as well who use the rip-off version of another logo without even knowing about it. For instance, it not only violates the brand copyright of the team the logo was stolen from but also detrimental for the image of the team that is using the plagiarized logo. After that, the whole situation can turn into a great mess and can lead you towards legal involvement.
How much does a logo cost, anyway?
A unique logo design for a sports program starting from hundreds and the pricing could reach $1000 and up. The price is depends on a lot of factors. Is it an agency or a freelance designer? Etc. But this is another story. Inclusion of complex letterings or intricate patterns may raise the price. In conclusion, a well-designed and unique logo is essential to building trust for your brand. Therefore, a logo design is a long-term investment and not a cost for your team.