Across all industries, a simple logo design works the best. This is because easier to remember to a symbol that has few elements rather the one that try to tell everything what the business does. Remember the logo is not your brand, it is an important element of it but its main purpose is to identify and differentiate you from the competition. However, this is easier said than done, as it must stand out, appeal to your audience, communicate your brand messaging and meet many more objectives. The great news is that small businesses can create incredible logos which do exactly what they need, and this can be done on a small budget. Here’s what to consider if you want to create an industry-leading logo design.
Use colour psychology
Firstly, think about the values and the message of your business. It will help you understand what type of emotions you need to create for your audience. If you are looking to create a calm, confident feeling in the minds of those who see your logo, blue could be a great colour to use. Similarly, red could be a fantastic colour to use in your logo design if you are looking to create a fiery, bold brand identity.
Don’t be afraid to try something new. There are endless amounts of logos in existence. However, this means you have an endless option to create the right logo design too. So don’t copy someone else’s. Moreover, it won’t really help to differentiate your business, think about the plumbing and heating logo designs. What symbols and colours comes into your mind? Can you remember one or all looks the same? A good logo designer spends a good amount of hours with research and idea generation during their process. Make sure your design is not an imitation of a logo which is already existing. In addition, a copied logo is likely to a risk for your company. Copyright infringement is very expensive and cause a lot of damage to a business. A trademark search can prove very useful in this scenario.
Many of the world’s best logos are simple. They are easily memorable and recognisable, forming a vital part of their brand once established. Think of the Nike swoosh, the Adidas logo or the Mercedes badge… all of these are simple, yet they stand out in our minds due to the association we have with the brand. Also, as I mentioned, the logo is identifying and differentiating not explaining your business. How is the Apple’s logo related to a tech company? That is a simple apple design, but everyone knows who they are and what they do. That is an industry-leading logo design.
Think about font
Choose a font which communicates your brand’s message well. If a font will appear in your logo, it is important to make some adjustment on it like the space between two letters. As a result of this edit the logo will be more attractive and consistent.Also, take your time to find the right font. Many go for clean, simple fonts, however some will prefer a more funky or italic font. Test out different options and see what option works best for your brand.
Another way to make your logo stand out is to create the illusion of a movement. If a logo design is dynamic, it can add more excitement to the product or service you offer.
Creating a logo design is a long process, and it takes time. However, implementing the above mentioned steps into the design phase will improve the end product. Also, will help you to develop an industry-leading logo design. Furthermore, it will reduces the risk of a redesign that can involve extra unnecessary cost for your business.