The Next Big Things in UX-UI Design

You’ve probably heard the words that shake the business world – customer-centricity. Modern businesses took a turn, thanks to all the technological advancements. Now, the focus is on the customer rather than sales.

ui and ux design

Why? – This new customer approach is the most lucrative way to generate new revenue streams. Mobile applications and the digital web are handy tools that businesses use to understand their customers, their needs, wants, and expectations.

Furthermore, these advanced tools provide the means to exceed those expectations in the most intuitive ways. Businesses must understand the role of two determining factors of their success which is, without doubt, the next big thing in design:

  • The user interface or UI
  • The user experience or UX

With that in mind, we will mention why it’s crucial to understand UI and UX, how these factors will benefit your business, and what the next significant trends in UX-UI design are.

Understanding UX and UI designs

When we say user experience, what we mean is taking different methods and approaches to ensure that a business provides services, products, and customer experiences that match the exact needs of users.

Three things make an outstanding UX:

  • Ease of use
  • Intuition
  • Appearance

Now, the user interface is another thing that businesses need to understand. Most consumers are mobile nowadays, which means they mostly interact with companies via mobile applications. UI is a feature of a mobile app that allows the interaction between consumers and businesses. Consumers interact on a product through UI.

More importantly, with the most advanced chatbot and artificial intelligence technologies, businesses can utilize the most intuitive UI that anticipates user preferences and provides them with the UX they expect.

So, what makes a great UI design? The answer is rather simple:

  • Accessibility
  • Efficacy
  • Responsiveness
  • Aesthetics
  • Consistent layout
  • Graphics
  • Ease of use
ui and ux design compare

The Importance of UX/UI

The consumers are the ones that will promote your business much better than any marketing strategy. Therefore, UX/UI you provide plays a huge part in working together toward prosperity. That’s why UX/UI is essential as it helps you grow your business into a successful enterprise.

Here are some of the benefits of UX/UI.

Attracting Users to Inspire Engagement

The first impression is vital to attracting and engaging new users. That’s why your user experience has to be perfect from the first interaction. Your UX/UI will decide whether they’ll engage with your brand or move on.

The user interface should be easy to navigate and transparent, allowing your users to find what they’re looking for easily. This will keep them engaged with the brand while creating a fantastic UX that keeps the users interested.

Ease of Use

Once you’ve launched your app into the target market, the next step is to provide a solution that will make it easy to use. The best way to do so is by providing a combination of UX and UI. Modern users love comfort, convenience, and ease of use.

Apps tailored to their preferences make their lives easier and keep them satisfied. When users are satisfied, it’s much easier to achieve your marketing and business goals. Make your apps user-friendly, allow them to browse through the content with ease, and keep it simple.

User Retention

The key to business success is to keep consumers coming back. Since we live in a visual world, your user interface is vital to the user experience you provide. Remember, the first impression is everything. If you provide the highest quality UX/UI, it will make your users come back.


It’s crucial to think about the user when developing a user interface. That proves that you understand how a target audience feels about your brand. Before you start providing a user experience that your consumers will understand and appreciate, you need to think about the user-centric approach.

The easiest way to apply UX to your user-centric approach is by keeping in mind that your UX/UI is for the users. The iterative design maximizes usability, which provides an excellent user experience.

Business Growth

Both UX and UI are aimed at increasing user satisfaction, and the more they are satisfied, the more they will use, which leads to business success. The more the technology advances, the bigger the need for UX/UI design as both help build brand value, awareness, and recognition.

You need this to grow a business and increase revenue, but more importantly, UX/UI helps develop products that offer solutions to real problems users have. This converts to consumer retention and satisfaction, and everybody wins.

Next Big Trends in UX-UI Design

Now that we’ve introduced you to what UX and UI are and why they matter in the business world, let’s look at some of the next UX/UI design trends.

1. Personalized experiences

Mass production, sales-and-sales-only, and similar ideologies are in the past in 2019. The markets are overcrowded with brands trying to sell, but that’s not what consumers want. They expect more.

Modern companies rely on advanced technological solutions like AI and chatbots to understand what their consumers want. Their goal is to provide a more personalized customer experience on an individual level.

2. Storytelling

User experience isn’t something that you offer right next to your products. It’s what is expected from your brand. You can have the best products in the world, but if your UX is weak, your sales will go down.

The only way to stand out from the rest is by providing an excellent and seamless UX. And, to do that, you need an attention-grabbing and memorable backstory. Design products that have a backstory of their own to improve the UX, as it will help your consumers relate to your brand.

3. Responsive UX

The creative design services industry is rapidly expanding, which means that businesses need to develop a multi-channel approach when delivering their UX.

That means that businesses depend on responsive UX designs, and they will continue to do so with the rise of the digital experiences. A company should be able to provide a seamless experience across multiple channels and mobile devices.

4. Video content

One of the biggest trends in advertising is using video content for marketing promotion. Using video content to promote your brand, business, products, and so on is much more effective than any other form of content. That’s why it’s an inevitable part of a modern UXD.

5. Purposeful animation

Animation and visualization took the world by storm quickly. There’s just so much you can do with these technologies. Motion design can be a handy tool in attracting new audiences, conveying the brand’s message, and promoting business.

The best thing about animation is that you can excitingly convey a lot of data, which is quite helpful in business promotion.


Nothing is permanent in this modern world, as everything changes and evolves. The same goes for UX. Disruptive technologies like smart home devices, VR and AR, voice user interface, and more are massively adopted across numerous industries.

The emergence of new technologies has changed the way consumers behave and interact with the brands, which calls for new solutions and experiences.

The evolution of user-centric creative design services will continue to unfold, and it’s safe to say that UX is now pretty much the core of every business. As businesses change, so will the emerging UX trends. It is hence safe to say that UX-UI Design is the next big thing in design, changing the way we perceive design.

Photo by Alvaro Reyes on Unsplash

brand personality cover image

Brand Personality- How to create one?

Having a clear brand personality creates an identity which can be memorable, growing customer loyalty and making a brand people are passionate about.

brand personality cover image

We can create a personality without even meaning to, for example, through the tone of voice and language you use across your brand’s channels. When the personality of a brand is taken into consideration, you can present how you would like it to. However, if it is not well thought, you can be seen undesirably, or even have others influence your brand’s personality. It’s all about understanding who you want to be, and how you want people to see your brand.


What is a brand personality?

It is the way you come across to consumers, customers, or those who see your messaging. It influences the way people think about your company, and often a brand personality captures the target market’s attention. Every brand has a personality, if they mean to. This applies across the board, with companies of all sizes, whether it is online or in person. For some, a personality may be fun and represent a quirky side to the company. Also, for others, it may be trustworthy and more serious. Creating, improving and carrying a brand personality throughout all channels can take businesses to new levels of success.

When brand personalities are not consistent that can confuse and deter customers. (For example, if they are fun and interactive on social media, but serious and unhelpful in person) It’s vital to manage it across channels, regardless of the number of platforms, writers or members of staff.


Deciding your brand personality

Before deciding, research and make sure it will help you meet your objectives.
The first step is to map out your customer base and aligning this with what you are selling or trying to promote. From here, you can decide what kind of voice you should use to capture this audience’s attention. Furthermore, you need to work out how you can implement this across channels to present a unified brand image.

Think about your company and its story. How would you describe your brand to somebody who had never heard of you?

There are many types of personality, with conscientiousness, extraversion, agreeableness, neuroticism and experience being the five main ones. For your brand, you can amend it slightly to become an excitement, competence, sophistication, hardiness and honesty. These are all desirable traits, which you can need to implement into your content.  If it does not communicate them, customers, or potential customers, may believe you do not have these personality traits.

Personality v Identity

Brand identity and personality are very different. Personality is the emotional association people create with a brand, while identity is created by a business to relate to their target audience. While they work together and interlink, a brand identity also includes brand fonts, logos and website design.


Acting on brand personality

Once you have selected the right personality, you can shape your brand around this. Here are just a few areas you can implement into your project:

  • Brand font
  • Colour schemes
  • Imagery
  • Content alignment and use of space
  • Brand content and messaging

Photo by Noah Buscher on Unsplash

what is a brand vision?

What is a brand vision?

A brand vision is a goal which you can work towards as a business, outlining an objective to reach in the future. This also gives meaning to employees’ roles and creates a team atmosphere which drives success. It is something you are aiming towards, making you seem ambitious to all who come across your brand, making you desirable to work for, as well as looking desirable to customers. There doesn’t have to be a specific time frame on these objectives, with the main purpose of this being something to work towards.

Companies have varying brand visions, for example;

Facebook’s is “People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”
Apple’s brand vision is “We believe that we are on the face of the earth to make great products and that’s not changing. We are constantly focusing on innovating.”

These two visions are very different, yet each gives a purpose for the company which creates a community of consumers, as well as motivating employees to help reach these visions.


Brand vision creates a focus, a sense of belonging and also a feeling of responsibility to achieve these visions. These visions may change as companies grow and meet their previous objectives, and should be designed to challenge you. When a brand vision is created, it can create a sense of achievement as you get closer towards it.

Don’t rush into creating a brand vision, as it may take time to understand the most important aspects of your business. Speak to members of your team, weigh up your objectives and make sure it’s something you can see small areas of progression in, as well as something which will inspire members of the team.


Another vital aspect of creating a brand vision is ensuring the necessary teams truly believe in it. Without a team which believes in working towards this vision and sharing it with others, it won’t benefit your business.


A clear brand vision will work to make a brand more desirable, as customers and your target market will resonate with this vision and look to become involved. A well designed brand vision will inspire those in every area of the business, bringing employees closer together while presenting the company as forward-thinking and aspirational.

Photo by Paul Skorupskas on Unsplash

design books you should read

Design books what every designer should have

Design Books

In order to help you with your designer journey, I have decided to collect the best design books that I have read. If you a graphic designer who tries to learn the fundamentals or expand your knowledge, then read any accessible book is one of the best ideas you can have.

Being a self-taught graphic designer, I know how important it is to know the design fundamentals. I came along on the path where I did not know what should I know, use, and even think during the design process. I had a copy of Photoshop and started using it. However, owning a software doesn’t make you a designer. I am specified in logo design and brand identity design, so the vast majority of the design books on the list relate to this topic.
Please, note that the following list is based on my subjective opinion.

Lets, see the list of the design books.

Design Elements: Understanding the rules and knowing when to break them – Timothy Samara

This book covers all the design fundamentals from working with basic shapes, typography, and colour applications. You can learn about composition, layout, and design hierarchy. The second edition includes the 25 rules of good design and explains why they are so important. You can only break a rule what you already know. This graphic design book includes all the fundamentals, this sits on the top of my list.
Follow this link to buy the book.

Work for money, design for love – David Airey

If you are a designer who is starting a new business, you need this book. Everyone talks about designs itself. Why is a logo design good or bad, but no one really talks about what to do when you decided to start your own empire? This book’s content is easily digestible and provides real-life examples of how to start as a designer.
Follow this link to buy the book.

Logo Modernism – Jens Muller & R. Roger Remington

This book is huge I mean it is very hefty. Only buy it if you have enough space on your shelf. However, if you have space, you won’t regret the purchase. This logo design book includes approximately 6000 trademarks and symbols from 1940 to 1980. If you need inspiration for your next project, this book is probably the first what you should open.
Follow this link to buy the book.

Brand Gap – Marty Neumeier

You know how to design nice things and craft logos. But you are at the stage when started thinking more deeply what the brand is and how to build one. Creating a brand involves creative and strategic thinking, and this book shows you how to bridge the gap between the two. You will learn about disciplines of a brand-building and the most important questions what you need to ask about any brand.
Follow this link to buy the book.

Zag – Marty Neumeier

Nowadays, making a logo design is an easy thing to do. You can buy a software and start messing around and finally you can get something. However, crafting a logo that identifies and differentiates a business and solves its problems is the hard part of the story. How do you solve problems? Firstly, you are diagnosing the root problem. Secondly, you can easily fix the well-diagnosed problem. Every solid brand needs a brand strategy. The brand strategy will give you the answers for the Who? Why? What?
Follow this link to buy the book.

Design Brand Identity – Alina Wheeler

You are at the place when you learned that creating a logo is more than a drawing and using some software. In this design book, you will learn how to create a strong brand identity. Gives you insight from research and analysis through launch and governance and show you how you the best practices that help to build better brands. Also includes 30 case studies of top brands from various industries.
Follow this link to buy the book.

LOGO Creed: The Mystery, Magic, and Method Behind Designing Great Logos – Bill Gardner

Ok, if you are specified within the design field for logos, you should have this logo design book on your shelf. Logo Creed shows you how to navigate the discovery process from research, reading the air for clues, and making the best use of budgets, to knowing what sort of mark to create. You will learn how to identify the most potent ideas, brainstorm effectively by yourself or with others, recognize the components of great logos, and understand how to distil ideas down to the very best solution. This book is highly beneficial for students, self-taught designers, and those who never stop learning.
Follow this link to buy the book.

Grid Systems in Graphic Design: A Handbook for Graphic Artists, Typographers, and Exhibition Designers – Josef Muller-Brockmann

During the logo design process, sometimes we are given the opportunity to use grids for our works. The grids will give your logo a nice aesthetic. It will help your designs to be just perfect. In this book you can see examples of grids being used. Furthermore, it will help you understand how grids work in typography, print, and web design. 
Follow this link to buy the book.

Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students (Design Briefs) – Ellen Lupton

If you are a graphic designer, you will come across of need for knowledge about typography. Without a strong typography skill, you will have a very hard time creating letter based logo designs and print designs or even web designs. Typography is the essence of a good design if you need to know anything about type face, styles, size adjustments or anything related to fonts you will find it in this book.
Follow this link to buy the book.

100 Things Every Designer Needs to Know About People – Susan Weinschenk

This book is a bit out of the list. On the other hand, you can earn a very useful skill with knowing some psychology of design and how it can help you create better design or experiences for the end-users. This book can be useful for designers, who are working as a UI/UX or web designer, however, it includes a lot of information about how to grab and hold attention on a page or screen or what makes memories stick. Sounds interesting, isn’t it? 
Follow this link to buy the book.

Bonus Design Books

The Win Without Pitching Manifesto – Blair Enns

This book will help you get off the ground. It is written for designers who runs or plan to run a creative business. You will learn in 12 steps how to take over, leave behind your competitors, and teach you how to win business without writing lengthy and time-consuming proposals. Time is your most valuable asset, use it wisely. 
Follow this link to buy the book.

Draplin Design Co.: Pretty Much Everything – Aaron James Draplin

I can’t leave him out. He is a well-known designer and his style and his working method are just awesome. You will see some nice designs and the stories behind them in this book. If you need some inspiration and you will open this book you will be amazed.
Follow this link to buy the book.

If you have any design books what you think should be a part of a designers library, then do not hesitate to comment below. I would like to see what others use to improve and expand their skills.