What is logo design process?

Basically, a logo design process is a series of steps completed and decisions made during the period of creating the logo design. Every step has it its own estimated time frame. It is only an estimate as every business is different so the process length is always changing based on the project scopes and needs. A well-thought process in place will help the project go faster and reducing a risk of spending too much or too little time on the stages.

Logo design process stages

I truly give each project my all. That’s why I only take 3 clients a month. Ask for availability!
*on average, a logo design project takes 2-6 weeks. This can be longer if there is the addition of a brand workshop and brand book. Time scale also depends on agreed milestones in the project being met by both parties.

How does a logo design process go?

Below you can have an overview of my logo design process steps, which I believe is the best and most effective way to reach your business potential. Want to know more? Contact me
STEP 1 - BRAND STRATEGY & RESEARCH

Creating good logo design based on a strong strategy is a vital point for a successful brand. The brand strategy will help you identify who is your target audience, what is the core message of your brand. It will identify the direction of your brand’s tone of voice. It helps you achieve your business goals.

I will consult you to understand your business goals, competition, and audience. During this phrase, we will work together to answer all the questions to create a rock solid strategy for your brand. This stage is fundamental to any further work. To create the best identity, I need to understand the WHY, WHAT and for WHO.

The second part of my logo design process is research. When a strategy is in place, the next step is to do some field work. Learning about the industry and the direct & indirect competitors ensures me to create the most suitable design for your business or product. During the process, I can determine how to make your design unique and different from others on your field to make a chance your business is more recognizable.  
STEP 2 - CONCEPT DEVELOPMENT & LOGO DESIGN CREATION

I believe in my logo design process. When I work on logo designs, a creative approach is necessary. I find it beneficial to start with exploration. I use various idea generation techniques, such as word mapping, brainstorming, and drawing. The best logos always start with paper and pencil or tablet & touch pen; However, I prefer the old school way. At this stage, I sketch any idea coming to my mind. During this phrase, I explore many potential ideas. Also, the drawing opens the creative bucket, and this stage gives me the power to create many concepts to start with.

Once I am ready with the exploration process and have strong concepts, I will work on digital versions and create the strongest design ideas in vectorised format. This allows you to scale the design without losing the quality; Most printing services will require it. At this stage, I still work to improve the design so you will receive the best solution to resonate with your target audience.
STEP 3 - LOGO GUIDELINES CREATION

You are happy with your new logo design. The next thing we need to do is make sure it is displayed consistently across all the platforms and mediums. I will provide you with a style guidelines document that gives you detailed information on how to use the logo and the colour, fonts, sizes & spacing.
schedule a 30 minutes discovery call
STEP 4 - CREATION OF BRAND ASSETS & SUPPORT

Once the logo is completed, I will create copies in all the major file formats and various sizes. Depending on what we agreed on, I will also create stationery or other artworks. I’ll be available to help and support you ongoing. I will also assign copyright of the logo over to you upon final payment. If you have questions about the logo design process or anything else, please contact me



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Based in Oakham, United Kingdom
I love good books and american football

Working with clients big & small, near & far

The King Center, Main Rd.
Barleythorpe, Oakham,
Leicester LE157WD
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