To able to answer if the logo design is a cost or an investment, you need to understand what a logo is and what are the benefits of having a professional logo design.
What a logo is?
The logo design is an easily recognizable and distinctive graphic design, a stylized name with our without a unique symbol for identifying an organization. The logo is one aspect of a company’s brand and it is included in all advertising materials. It is the very first impression of your business what your clients will see and it is building an immediate trust, admiration, loyalty and implied superiority. Wow so the logo is meant to do all of these things
What are the benefits of a professional logo?
There are many benefits of having a professional logo design for your company. When you decide that you want to start a business, you want to do everything you can, to make it profitable and give a strong chance of being successful.
The right logo can be beneficial towards that goals for these reasons:
First of all, we remember an image first then a name this is the way how the human memories are working. In other words a logo what stands out is important for your business. Moreover it helps to your client to make difference between you and the competitors.
Secondly, a well thought and designed logo can make your business look professional and reliable. Also, it does not matter how long you have been in the business and also, can provide a sense of uniformity.
In addition, the logo is the first part of your marketing arsenal and it needs to reveal the essence of your brand. It is an essential part of the design to represent your business and to show the clients what you do.
Beating Your Competition
The number of different brand in any marketplace is shocking. The logo design can help you to stand out of the crowded market. Nowadays with the all social media appearance, a visually impressive logo is more essential than ever.
A good logo design is going through a well-thought process. During this process, the designer does research and exploring numerous ideas to create the best solution for your business.
After reading this article, I hope you can clearly see why is a professional logo design is important aspects of your business. Therefore it is a long-term investment.
Tip: Carefully select the designer or agency for your project as a poorly designed logo can cause a lot of harm to your business.
“If you think good design is expensive, you should see the cost of bad design.”
-Dr. Ralph Speth, CEO Jaguars
To sum it up the design is an investment and it will pay off for many years to come. If you can’t afford a professional logo design at this current time, you still have some options:
Save your money
Apply for funding
Barter – Swap your product or service for branding services
Ask your designer if they accept instalments