La’ Roi

La' Roi - Logo Design

La’ Roi is a high-end urban streetwear brand who designs and sells bespoke hoodies. The owner of the company contacted me to design two new logo designs for their startup projects. As a result of the cooperation they have received the designs I present below.

La' Roi - Project Description

As a brand led business, they will use the logo on all clothing released by the company. Therefore, it was important that the logo is versatile, so the logo can work on clothing, packaging, and small items.

The owner of the brand already had ideas about what element he wanted incorporated in the design. During the design phase, I found out what La’ Roi means. The King so the crown was a must include part of the design. Because of this limitation, I have spent a lot of time with the exploration process and tried to draw as many crown symbols as possible. The crown is a common element in the logo design industry. I wanted to create something what is not similar to the designs what are already on the market. Hence, the reason you see the stylized crown symbol. Finding the perfect solution was an exciting creative challenge.   

I designed two custom typeface for this project. The client wanted to use a handwritten and a block type typeface for their project with the crown symbol used for both design. The strong typefaces and the stylized crown makes the designs look stylish and also identifiable in their industry. This allows the new business to differentiate from other clothing retailers within the urban streetwear fashion sector. The design is simple and can be used in any colour and size.

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