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Logo Design Process

My design process

Below you can have an overview of my design process, which I believe is the best and most effective way to reach your business potential. Want to know more? Contact me

*on average, a logo design project takes 2-6 weeks. This can be longer if there is the addition of a brand workshop and brand book. Time scale also depends on agreed milestones in the project being met by both parties.

Project Stages

strategy (3)

Brand Strategy

marketing

Research 

creativity (2)

Concept Development

design

Create Logo Design

branding

Logo Guidelines

assets

Creation of Brand Assets

strategy (3)
marketing

Brand Strategy & Research

Creating logo design based on a strong strategy is a vital point for a successful brand. The brand strategy will help you identify who is your target audience, what is the core message of your brand. It will identify the direction of your brand’s tone of voice. It helps you achieve your business goals.

I will consult you to understand your business goals, competition, and audience. During this phrase, we will work together to answer all the questions to create a rock solid strategy for your brand. This stage is fundamental to any further work. To create the best identity, I need to understand the WHY, WHAT and for WHO.

The second part of my design process is research. When a strategy is in place, the next step is to do some field work. Learning about the industry and the direct & indirect competitors ensures me to create the most suitable design for your business or product. During the process, I can determine how to make your design unique and different from others on your field to make a chance your business is more recognizable.  

creativity (2)
design

Concept Development & Logo Design Creation

I believe in the creative process. When I work on logo designs, I find it beneficial to start with exploration. I use various idea generation techniques, such as word mapping, brainstorming, and drawing. The best logos always start with paper and pencil or tablet & touch pen; However, I prefer the old school way. At this stage, I sketch any idea coming to my mind. During this phrase, I explore many potential ideas. Also, the drawing opens the creative bucket, and this stage gives me the power to create many concepts to start with.

Once I am ready with the exploration process and have strong concepts, I will work on digital versions and create the strongest design ideas in vectorised format. This allows you to scale the design without losing the quality; Most printing services will require it. At this stage, I still work to improve the design so you will receive the best solution to resonate with your target audience.

branding

Logo Guidelines

You are happy with your new logo design. The next thing we need to do is make sure it is displayed consistently across all the platforms and mediums. I will provide you with a style guidelines document that gives you detailed information on how to use the logo and the colour, fonts, sizes & spacing. 

assets

Creation of Brand Assets & Support

Once the logo is completed, I will create copies in all the major file formats and various sizes. Depending on what we agreed on, I will also create stationery or other artworks. I’ll be available to help and support you ongoing. I will also assign copyright of the logo over to you upon final payment. If you have questions about the logo design process or anything else, please contact me