Logo Design Process

My logo design process

Creating a Logo Design Brief

In order to design your business the perfect logo design that targets the correct market and reflect  the right message, I need to have a strong understanding of your business and your  audience. To do this at the start of the project I will send you a questionnaire, which has been designed to give me as much information as possible about your business and target audience.

Research & Discovery Phase

The most important parts of any design process is research and discovery. This is where I will research and learn about your company, its history and competition, as well as your audience you aim to target. This research ensures I know your business, so I’m able to create a logo that represents your business or product. This phase is also an opportunity to discover potential ideas which could be used as inspiration during the discovery phase.

Idea Creation & Design

When working on designs I start on paper, using numerous idea generation techniques, such as brainstorming and word mapping. This is typically a very organic process and can vary from project to project. Any idea that comes to mind will be sketched on paper to find out all the potential ideas.
Once the idea has been explored on paper I will begin to work on the digital versions and create a vectorized format. This means the artwork is scalable and will never loose quality. I will continue to improve the ideas even at this stage. Most importantly to ensure the idea produced is the best solution for you.

Presentation of the Logo Designs

Once designs are ready to present, I will create a PDF document which will display the logo designs created, with images of the designs in real life examples. If you feel the design could be improved or modified to better meet the objectives, changes will be made where necessary.

Final Delivery & Support

Once the designs are completed, and we are both satisfied with the design, I will create the final versions. I’ll be available to help and support you ongoing.
If you have any questions about the logo design process or anything else, please do not hesitate to contact me.

If you would like to see what I am capable for than have look in my portfolio. If you have any question do not hesitate to contact me.