Pecs Legioners - Logo & Brand Identity Design
Pecs Legioners is an american football team in Hungary. The name has came from the roman heritage of the city of Pecs what was called Sopianae and it was the capital of Pannonia Valeria in the northeast province.
The management of the team has contacted me about a logo for the newly formed team. Because of the name my process of the design was quicker than usually as I already know which direction I wanted to go. As a nature of the team logos the legionnaires mascot was the most suitable option for this project. I was working on the hierarchy and the position of the elements.
I have created a mascot what is reflecting the name and the strength of the team. The mark is showing a roman soldier who has been in some battle this what you can see on the galea helmet. Als, my focus was to use a recognizable type for this logo design what gives back the feeling of a roman empire. Hence the reason I used a Sans Serif font what is working well with main mascot design and balance it. The lettering and the mascot of the logo can be used separately as well.
Selecting the colour of the logo was an easy task. The team wanted to use the colour of the roman soldier’s uniform what is red, silver, gold. The gold is coming in when I was designed the team uniform as well as some merchandise like hoodie. For giving depth for the logo, I have used a dark navy colour for the outline. This solution is brings out the other colours and the it helps to give the feeling of a strong team.
I have decided to centralize the logo. Also, I was thinking to place the design in to a shield or badge type of badge. However, I have thought this concept would not work very well.
This wasn’t my regular logo design process as I already knew the route. During the design method I was explored some option, however, I have settled at the below design.