Discovering the perfect logo design solution for unleashr
The original logo includes a phoenix that symbolizes the transformation of their clients through the programs.
I made the design more simple, and I rather used fewer colours to make it more recognizable. This project has started on paper, as this is one of the first steps in my concept development process. During the drawing, I have explored more options. However, I have settled at the below design.
My initial focus was to design a new phoenix symbol. I explored various routes during the idea generation phase. I have changed the direction of the phoenix now it is more dynamic now and gives you a feeling of a movement. It also has a high-end aesthetic to it because of the realistic proportions and style used. It was the perfect balance of aesthetic features of the design needed.
To support the new symbol, I chose a clean, sharp Sans Serif typeface. The position of the typeface is helping to show the movement in the symbol it also giving a greater sense of professionalism and trust needed with a high-end service.
As a result of the sketching process, I moved to the next stage and created a digital version of the logo design. I have explored more options to find out which position is the best for the wing and also tried some extra element for the fire tail.
We have selected the final version of the symbol. Also, I used a Sans Serif typeface to support the phoenix symbol. I have explored some colour options for the design. I knew what colours I wanted to use, but I wasn’t sure of the shade.
You can see the colour exploration and the progress of the colour. Finally, I have settled at the rose colour what matches the brand archetype. Below you can see at the final version of the logo design.
After finishing the logo design, they requested that I create more art work for the company. They asked me to create some badge type of design they can use for different achiever styles. If you would like to find out yours and would like to know how it can help for you, just follow the link and take the test.