Nowadays, the world is buzzing from views about women not having the chance to reach heights men do. But the success is not outside. It is inside all of us, it is inside you. Living an authentic life or repeating good results is not only the path to a better career or wealth, it is an essential element of happiness and mental health. We all deserve happiness and health and the unleashr team is dedicated to help you make it happen.
They help female professionals live a purposeful life and build a repeated-success-mindset, so they make only those compromises they feel comfortable making. We are supporting the brand with the new unleashr logo design.
On a brand strategy session, we identified the target audience after the session we agreed on to redesign the logo. Also, went for two new web design.
Since the project has launched, the unleashr has been a tremendous success, helping to women professionals to achieve their dream. They are providing a massive amount of content on their site and they have a microlearning page too. The company has increased their engagement throughout all of their platforms after finishing the project. They have developed a program that will be available soon.
WordPress Web Development
Social Media Designs
The original unleashr logo design includes a phoenix that symbolizes the transformation of their clients through the programs. This was the first challenge I have faced. Keep the original symbol and give better understand to it. In other words, the logo needs to send the right message to their audience.
During the process, my focus was on making the design more simple, and rather used fewer colours to make it more recognizable and feminine. This project has started with a solid brand strategy session to find out the target market and identify the message so the brand can be attractive to the right audience. The first steps in my concept development process is drawing. As a result of this phase, I have explored more options. However, we have settled at the above design.
The initial focus was to design a new phoenix symbol. Explored various routes during the idea generation phase. Changed the direction of the phoenix now it is more dynamic and gives a feeling of a movement. The symbol also has a high-end aesthetic to it because of the realistic proportions and style used. It was the perfect balance of aesthetic features of the design needed.
Second challenge was to find the right typography to support the new symbol. I chosed clean, sharp Sans Serif typeface with rounded edges. Therefore, the position of the typeface is helping to show movement in the symbol, it also gives a greater sense of professionalism and trust needed with a high-end service.
As a result of the sketching process, I moved to the next stage and created a digital version of the logo design. Above all I have explored more options to find out which position is the best for the wing and also tried some extra element for the fire tail.
Color & Material
Do you want to work with me?
Did you like what I did with the unleashr’s new identity? I am always open for new projects!
Contact me for a free short call to talk about what you have in mind!