The first thing you see in any logo is the colour. This is the case even when it is not the major focus of a logo design. The human brain is responsive to the sensory language colours provide even before we process context or words.
Logo colors are able to generate specific emotions and feelings that people be aware of. Graphic designers understand this important element and are able to pick the appropriate colours depending on the industry and company.
A major goal of the designer is to develop a logo that successfully relates and draws out specific emotions in clients to utilize a service or make a purchase and make the business recognizable based on this element of the brand.
Obviously, selecting the leading logo colours is a complex task. So how then do you pick the best colours for your business logo?
Industry Standards of Design
Designing a logo can be tricky. You want to a logo that is distinct and can stand out from the rest on the market. Also, people will expect you to use design principles that define your industry.
If you have observed, in the restaurant industry, red is the most commonly utilized colour. This is because it is a bold color that urges hunger, energy, and excitement. Financial, communications, and tech companies often use the colour blue. This is because it is associated with security and trust. Green is the popular color for brands which are eco-conscious. Yellow is the common choice for products are closely related to optimism and confidence. If you are familiar with luxury brands, you will have noticed the frequent use of black.
When coming up with ideas, you should start with the industry standards. Standing out is a good way to go but the choices you make should improve the story of your brand. Don’t deviate from the norm if it is not necessary.
Values and personality of a Brand
“Don’t judge a book by its cover.” This is a term which may not apply to logos. Anyone who is looking at a logo will not be looking for any hidden message initially. The intuitive reaction of a viewer can be strongly influenced through the use of colour with well-built associations. When describing your brand personality, there are action words, emotions, and traits which you can list. Is your brand upbeat, authoritative, or trendy?
Do you have a brand value? Can you associate any colour with these values?
To sum it up the colour of you logo design is very important, however there are elements what a successful logo needs to include. If you want to know these element read the following article: THE 5 ELEMENTS OF A SUCCESSFUL LOGO DESIGN